Alfonso Rivera is a Partner at TOBAR ZVS and Co-Director of the Intellectual Property Unit. He has been part of the firm since 2000 and has over 25 years of experience in the protection and defence of intellectual property rights.

His professional practice includes the management and handling of trademark portfolios for both local and international companies, as well as the planning, development, and execution of enforcement strategies against intellectual property rights violations.

From 2022 to 2025, he coordinated the activities of the European Union cooperation project on intellectual property IP Key Latin America in the Andean Community countries.

Additionally, he has extensive experience in plant variety protection and serves as legal representative in Ecuador for the world's leading rose breeders. In this field, he advises international law firms, drafts royalty agreements between breeders and producers, and participates in negotiations and mediations to achieve licensing agreements.

Alfonso Rivera is also a mediator at the Quito Chamber of Commerce since 2011 and has successfully resolved a high percentage of intellectual property disputes through direct negotiations or mediation processes.

 Education

• Doctor of Jurisprudence and Lawyer, Pontifical Catholic University of Ecuador (1999).
• Master’s Degree in Industrial and Intellectual Property and Information Society Law, University of Alicante, Spain (Principal Scholar).
• Specialization in Procedural Law, Andean University Simón Bolívar, Quito.

Languages

Spanish, English, German, Portuguese.

Memberships

• Inter-American Association of Intellectual Property (ASIPI): National Delegate for Ecuador (2021-2023) and member of the Diversity and Inclusion Committee.
• International Trademark Association (INTA): Member of the Mediation Committee and part of the official list of mediators.